Coming June 15th
Significant improvements to
the no-lapse guarantee on Founders Plus
couple image
As part of our continued effort to make PruLife Founders Plus UL (Founders Plus) more competitive in the marketplace, Prudential is making significant improvements to the cost of the no-lapse guarantee that generally impact all ages, underwriting categories, and payment scenarios.
Attend a webinar and Q&A with our product team June 15, 2015
to learn more about these product improvements and how they can
help you meet the needs of your clients.

Hosted by Michele Frey.

Speakers include Ashe Manandhar, Andrew Berman, and Scott Butterworth.

  • You will learn about the improved no-lapse guarantee on Founders Plus.
  • Learn how Founders, now more than ever, can be positioned as a viable GUL alternative.
  • We will talk about key marketing tactics and ideas you can implement in your own practice.
Date: June 15, 2015
Time: 2-3 p.m. ED
Register: Register
Conference ID: 447 033 23
Password: prudential
Founders Plus offers cost-effective death benefit protection with meaningful guarantees, along with compelling cash value potential and valuable living benefits. The (June 15, 2015) enhancement will substantially improve the length of the product's no-lapse guarantee. In many cases, the no-lapse guarantee can now go to age 90, especially for clients age 60 and up.
What's changing?
PruLife® Founders Plus UL
Significant improvement to the No-Lapse Guarantee, along with the addition of 1st Year Flexibility, provides a more compelling value proposition to our clients.
The improvement to the no-lapse guarantee will be seen across the board for all ages, underwriting categories, and payment scenarios. On a minimum premium solve to age 121, the no-lapse guarantee improvement will be 6 years on average (although the improvement can range between 2 and 10+ years on key cells).
With 1st Year Flexibility, even when actual payment is delayed in the first year compared with what was assumed in the illustrations, the no-lapse guarantee will not be impacted. This is valuable for 1035 exchange premiums and backdated policies where there may be uncertainty in timing of premium payments.
Transition Rules for PruLife Founders Plus UL
Marketing Materials
On June 15 we will release additional marketing materials to help you promote our improved Founders Plus with your clients. These materials will include concepts to help you better understand where Founders Plus fits into your clients' complete financial portfolios.

For more information on how Founders Plus can benefit you and your clients, visit PruXpress for marketing material you can use today!

If you have any questions or want to discuss a case, please contact our Sales Desk.

PruLife Founders Plus UL is issued by Pruco Life Insurance Company in all states except New York where, if available, it is issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located at 213 Washington Street, Newark, NJ 07102-2992.

Securities and Insurance Products:
Not Insured by FDIC or Any Federal Government Agency. May Lose Value.
Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate.

This material includes an expiration date. Use of this material must be discontinued as of the expiration date.
© 2015 Prudential Financial, Inc. and its related entities.
0277040-00001-00 Ed. 05/2015 Exp. 11/10/2015

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